There are many website owners who don’t think of Responsive Web Design when getting their website designed and soon, they come to know that they made a mistake. With their visitors accessing their website using a wide range of devices, a lack of uniformity in the appearance of their website ensures a higher bounce rate. With RWD, a website owner can ensure the correct display and this has a big role to play in brand enhancement
“Form factor” is one phrase you will often come to know of when you get into the domain of website design. Every device, from desktop/ laptop to smartphone to tablet, has a different form factor and when a website is designed, RWD is used to ensure that the website display is as per the form factor. RWD offers that much needed flexibility that ensures that the layout of a website adapts to the form factor of the device that it is being displayed on.