Internet Advertising For Lawyers

In today's digital era, the phrase 'Let me Google it' has become ubiquitous, symbolizing the ease of finding answers and reputable businesses online. For law firms, embracing this trend is imperative. With the increasing adoption of internet marketing by businesses, maintaining an active online presence is crucial. Law Firms that neglect this opportunity risk being overshadowed by more proactive competitors.

Current marketing trends help to inform your law firm on online marketing trends. This is especially important for small firms with limited marketing budgets and resources that want to maket and drive traffic to their website for lead generation.

Google recently completed a research from FindLaw and their own data that provides a look at the legal marketing trends that will help you shape your legal marketing online:

  • "74% of prospects beginning a search online end up contacting the office via phone. (FindLaw U.S. Consumer Legal Needs Survey 2014)
  • 87% of people who contact an attorney go on to hire an attorney and 72% of them only contact one attorney. (FindLaw U.S. Consumer Legal Needs Survey 2014)
  • 96% of people seeking legal advice use a search engine. (Google Consumer Survey, Nov 2013)
  • 38% of people use the Internet to find an attorney. (FindLaw U.S. Consumer Legal Needs Survey 2014)
  • 62% of legal searches are non-branded (i.e., generic: “Phoenix divorce attorney,” etc.). (FindLaw U.S. Consumer Legal Needs Survey 2014)
  • 74% of consumers visit a law firm’s website to take action. (Google Legal Services Study Sept 2013)
  • 25% of people researching legal topics visit YouTube during the process. (YouTube Internal Data 2012)
  • 85% use online maps to find legal service locations. (Google Legal Services Study Sept 2013)
  • 69% use both a smartphone and a PC for research. (Google Legal Services Study Sept 2013)
  • 31% of all law firm related website traffic comes through mobile search (FindLaw Aggregated Hosted Site Data 2014)
  • 71% of people looking for lawyer think it is important to have a local attorney. (FindLaw U.S. Consumer Legal Needs Survey 2014)”

The day to day requirements of your law practice usually don’t allow you the time to learn an entire new field in Internet Marketing for legal firms. We all know something about Internet Marketing, but do we really know the components of it? Do we know how the components of Internet Marketing come together to move your law firm to the top of where you want to be in the digital marketing world?

Network Handlers uses various Internet marketing techniques to increase your overall web presence generally such as:

Search Engine Optimization (SEO) encompasses various online techniques to enhance your law firm's visibility and attract targeted traffic. Our approach combines on-page and off-page strategies to boost your website's visibility, resulting in improved search engine rankings and better placement in search results pages which includes several online methods to provide your business an online presence and drive relevant traffic. We will use both on-page and off-page strategies to increase the visibility of your website and drive traffic resulting in improved rankings and placement in the search engine page results.

Social Media Optimization (SMO) utilizes social media platforms strategically to enhance your law firm's online presence, engage with the audience, and drive relevant website traffic to the law firm's website. Search engines increasingly use social media indicators in their ranking algorithms. Meet  and connect with more people on Facebook, Twitter and LinkedIn. Build your website authority as you build a following.

Email Marketing for Law Firms can be a powerful tool for law firms to connect with clients, build trust, and establish expertise.

How is Internet Marketing useful to attorneys?

GET YOUR FIRM WHERE IT NEEDS TO BE: With around 96% of those seeking legal services using web searches, you want to be the first firm listed on the response page. Paid ads and internet marketing campaigns generate the traffic to your site necessary to get you there. When a potential client is searching for a firm, you want your online presence and visibility such that you are before the traffic. Utilizing digital marketing strategies tailored to the legal industry can ensure this positioning, attracting your target audience effectively.

COST-EFFECTIVE AND SUSTAINABLE MARKETING: With a fixed monthly fee, you know your cost. Additionally, SEO builds on itself, creating lasting effects in the online sphere for your firm without having to pay for clicks and other more costly options. This ensures a long-term return on investment for personal injury lawyers and other legal professionals investing in internet marketing efforts.

INCREASE AWARENESS ABOUT YOUR LAW FIRM: With a strong online presence created by various internet marketing and SEO techniques, your firm will consistently appear in searches and on other online marketing platforms. By employing targeted marketing efforts, you can connect your firm to projects and efforts outside of law that you are involved in, expanding your reach and visibility.

PROVIDE YOUR FIRM WITH HARD DATA REGARDING YOUR INVESTMENT: Internet marketing provides feedback in the form of hard numbers to see who visits your page, how often, and what specifically the interested person is clicking on. This enables you to measure the effectiveness of your marketing campaigns, optimize for a better return on investment, and tailor your digital marketing strategies to suit the needs of your firm. Investing in Google Ads and other digital marketing channels can provide valuable insights into your target audience's behavior and preferences, allowing you to refine your marketing efforts for maximum impact

Knowing the facts makes it simple to invest in online marketing.  Reach out to Ria at contact us for a chat!


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