Influencer marketing is expanding at a faster rate than social media marketing.
It has gained traction in 2022, and we expect this trend to continue in 2023. Why? 89% of marketers who currently use the influencer marketing plan to increase or maintain their investment in the year 2023.
Furthermore, 17% of marketers intend to invest in it for the first time this year.
When marketers collaborate with industry thought leaders and influencers, they can increase brand awareness and gain fans from the influencer's own audience.
Although it may be tempting to focus solely on follower count when determining whether an influencer is right for your brand, keep in mind that true influence is found in engagement rates (clicks, subscribes, and purchases).
Before making a purchase, savvy consumers curate information and listen to expert opinions from influencers they trust.
We're already seeing a rise in the number of social channels posting information about expert reviews and community, as well as interactive videos.
Brands will benefit from the following in 2023:
- Creating an expert influencer community.
- Providing the most useful and informative content in the most interactive format.
- To measure success, various KPIs such as engagement and clicks are aligned.
Businesses must be aware of the best practices for using influencer marketing as it evolves. Here are some pointers:
- Determine your target audience and identify influencers who support your brand.
- Make sure your campaign has clear objectives and goals.
- Collaborate with influencers who are enthusiastic about your brand and will produce high-quality content.
- Be open and honest with influencers, disclosing all relevant campaign information.
- Track the success of your campaign and adjust your strategy as needed.
By following these guidelines, you can ensure the success of your influencer marketing campaigns and help you achieve your business objectives.
Can't afford to hire a celebrity with millions of followers? That's fine. In fact, micro-influencers are used by more than 56% of marketers who invest in influencer marketing.
Micro-influencers are social media promoters who have a small fan base (typically, thousands to tens of thousands of followers). Despite having fewer followers, their posts often have a greater impact due to their higher level of engagement.
These influencers, too, have found a niche in their respective industries, which is why they've begun to play a larger role in converting leads, connecting with audiences, and increasing brand awareness.
Because micro-influencers are still considered "everyday" people (as opposed to difficult-to-reach celebrities), their audiences are more likely to trust their opinions and recommendations.
Once you've established a routine, you may find yourself developing new types of influencer marketing campaigns.