While content and presentation are important, your team must also give SEO best practices top priority while creating your future website. This is due to the three ways that your website design influences SEO.
1. Human experience and SEO go side in hand
Your SEO ranking will improve with good design, while it will suffer with poor design. It's crucial to keep in mind, though, that this isn't about "gaming" search engine bots. Search engine bots are attempting to simulate the experience of a human user. The same things that are terrible for human users are also bad for search engine bots.
Your clients will leave if your website is hard to use and poorly designed. When users abandon your website in large numbers, search engines notice this and lower your rating accordingly.
People will find it harder to interact with your site if it loads slowly, is difficult to read, or has an outdated design. Adopt sound web design principles to retain both visitors and web crawlers on your site.
2. Quality visuals improve visitor stays
Web design increases your authority and fosters user trust. In fact, if they don't like the design, 38% of visitors will quit the site. You may increase conversions and SEO by structuring your high-quality content within an appealing shell that keeps readers on your website longer.
Good design delivers a one-two punch that enables individuals to swiftly overcome their ingrained distrust of brands and establish relationships with your business. When you match compelling aesthetics with high-quality information, you encourage users to explore and interact with it, which tells search engines that your website is trustworthy and deserving of high rankings.
3. Make your website easy for crawlers to index
Web designers must balance the needs of search engine crawlers with the needs of human users, who should always come first.
Making poor web design decisions can unintentionally make it difficult for crawlers to index your site, which can lower your site's SEO ranks. Your developer will format URLs, text, and images in accordance with best practises for web design so that crawlers can index them more rapidly, improving your rankings.