The covid-19 pandemic has forever changed online shopping and accelerated eCommerce growth like never before, taking it to a level that was not expected even in the coming few years.
But, with new competition added every day, one thing is certain that customers aren’t going to simply land on your lap. This tremendous opportunity has spawned multiple competitors, it is only those who go the extra mile for their customers will stand out from the crowd. And in order to stand out from this huge competition and to grow your sales, you need the best e-commerce marketing strategies.
In this blog, I will walk you through the 7 Best Ecommerce Marketing Strategies that will boost your eCommerce sales.
#strategy1: Search Engine Optimization (SEO)
One can simply not ignore the fact that Search engine optimization has on your profitability.
In order to draw new customers to your site, it’s crucial that your site has good SEO.
Unfortunately, despite the fact that SEO has the best ROI of any eCommerce strategy, most businesses pay little to no consideration to search engines.
Instead, eCommerce relies on social media or paid ads which are great but require a lot of money and constant efforts. SEO, on the other hand, only requires effort up front and once you rank in your niche, you effortlessly make sales on autopilot with no recurring expense.
#strategy2: Content Marketing
No matter whether you sell electronics, hardware products, or anything in between, content marketing is one of the best methods of lead generation online.
Businesses all over the world today constantly use content marketing to increase their brand awareness and lead generation.
Content marketing is the process of creating online material (e.g blog posts, videos, infographics, GIFs, images, etc.) that attracts your potential buyer. It is not used for selling directly, but as a way to provide value to your potential customers about your product(s), develop thought leadership, and raise recognition about your brand.
#strategy3: Referral Marketing
This is the most simple and effective way to start generating referral traffic for your business. As an eCommerce store, you always want to spend your resources wisely so you can invest your marketing dollars in as much growth as possible.
An eCommerce referral marketing program is a system of encouraging your current customers to refer new people to your business. And if the new customer makes a purchase, you reward the referee with a discount, offer, or whatever they find valuable.
#strategy4: Email Marketing
SEO and content marketing can get people to visit your website, but they won’t necessarily buy. In fact, most of them won’t. 99% of first-time visitors to a site won’t buy or purchase. This means you’ll need to continue points of contact to encourage non-buyers into customers — and customers into brand loyalists. And Email marketing is one of the best ways to do it.
If you’re like most eCommerce, you probably do some email marketing already, with things like seasonal promotions, updates, and monthly newsletters being very common. But a proper eCommerce email marketing strategy includes these emails along with many more like personalization emails to target different segments, asking engaged customers for reviews, etc.
#strategy5: Recover abandoned shoppers.
Do you know how many people are going to your shopping cart and abandoning it without buying? According to Wikipedia, The shopping cart abandonment rate for online retailers is an average of 67.91%. It is claimed that the best-optimized checkout process has an abandonment rate of 20%. That means if you have 100 people adding to your cart, roughly 67 of them are gonna bounce and leave your site. They’re not gonna come back and gonna buy. So you need to make them come back and buy. How do you do that? Recovering abandonment solutions, such as collecting their emails and basic information. So when someone’s buying from you, you’re probably collecting their name and email first before you’re showing the credit card information. For all the people you collect name and emails for that don’t finish the purchase, you should email them and convince them to buy now.
#strategy6: Optimize your checkout process
Do you know how much money is recovered by optimizing the checkout pages? I know this sounds crazy. You think that someone adds stuff to the cart and they’re gonna buy. But what it is found out that when companies optimize their checkout pages, they found that they made an extra 260 billion extra dollars.
Don’t forget to optimize your checkout process. And the way you do that is by first removing unnecessary fields. Why would you ask someone for their name and email and address multiple times? That’s unnecessary, Keep it simple.
#strategy7: Optimize Your Site to Boost Your Conversion Rate
Finally, it all comes down to this tip. The complete user experience should be designed to be smooth and enjoyable for a visitor, be responsive and not drive visitors away through long load times, and encourage people to convert — or to take steps that you can use to encourage them to convert.
Your website should have a modern design, smooth navigation, a responsive mobile-friendly layout, an intuitive checkout process, a clear return policy, fast loading times. Use all these for an amazing eCommerce conversion rate.
Follow those 7 Strategies and you’ll do really well with your eCommerce site, and you should generate at least 50 plus percent more in sales. Also if you’re looking for eCommerce Website development Solutions, then Network Handlers has you covered.
Don’t forget to download the Free Ecommerce Planning Kit. It will help you get all your eCommerce planning done without any hassle.