- Google Is the Place to Be - About 96 percent of smartphone searches and about 75 percent of desktop searches both originate from Google. It makes sense that the majority of internet marketers concentrate their efforts on ranking highly on Google since Bing, the second most popular search engine, only processes approximately 10% of searches.
- Most People Disregard Sponsored Search Results - If your entire business growth strategy depends on pay-per-click advertising, you'll be disappointed to learn that between 70 and 80 percent of users ignore sponsored adverts. This statistic highlights how crucial it is to focus your internet outreach efforts on SEO.
- About 93 percent of online experiences begin with a search; if you were still unsure about the significance of having a high search engine ranking, this statistic should do the trick.
- Google makes 500 to 600 algorithm updates per year. This amounts to a few daily modifications on average. Although the majority of them are little adjustments that don't affect much, they can have an overall impact on your search rankings. This statistic indicates that maintaining a position at the top of the search results pages requires a full-time effort.
- In 2018, mobile traffic made up 52.2% of all traffic worldwide. For those who are serious about success, optimizing your website and SEO activities for mobile devices is no longer optional.
- Google's Ranking Algorithm Considers More Than 200 Elements. When it comes to results, if you're simply optimizing for a few dozen search parameters, you're merely scratching the surface.
- Video Makes You Stand Out - According to a 2017 Forbes article, videos are 1,200% more likely to be shared than text and links put together. It's difficult to imagine that this figure is any lower now.
- PPC Advertising Cannot Replace SEO - In addition to the statistic mentioned above, between 70 and 80 percent of consumers disregard sponsored search results; cost is another factor. According to a PPC company named PowerTraffic, a company will typically spend $1.60 on Adwords for every $3.00 in revenue.
- The Influence of YouTube and Online Video - Since 2016, there have been two times as many firms using YouTube to advertise. YouTube used to be thought of as a charming site to watch cat videos, but it is now the second-largest search engine in the world.
- 60% of all clicks Visit the First Three Results This statistic more than any other emphasizes the significance of effective SEO. If your business is not listed among the first three results on search engine results pages, you are losing a lot of sales.
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