Whether you are a start-up or an established business, your primary goal is to maximize the reach of your product and services, as this will help you generate more leads and thus more revenue. Websites have become one of the most prominent ways to increase your services or product reach to potential customers since the advent of digitalization in the year 2000. Aside from that, there are numerous other advantages to using a website to help your business grow.

In this day age when our websites might be the only form of marketing, it is crucial that a website owner ensure that his website is accessible in record time. Many studies done on website speed show that a customer will generally leave a website that takes anything longer than 35 seconds to load. Google did a DoubleClick study that found websites loading in under 5 seconds had a 70% longer sessions, 35% lower bounce rates, and 25% higher ad viewability than sites taking nearly four times longer at 19 seconds.

Website maintenance is important and necessary for keeping your website up-to-date, and it also be used to integrate new features, enhancing your website's functionality and making it more interactive.