Network Handlers is a Search Engine Marketing and Website Development Company in Tampa, FL

A key requirement of a successful pay per click campaign is conversion tracking. A “conversion” is any action a user might take at a company’s website that has value to the company. The obvious goal is for that conversion to turn into a sale as a result of the pay per click.

People often ask, what’s a good click-through rate for a campaign? A good click-through rate is one that makes you money. Track conversions and assign values to conversions. At least have a ball-park figure to work with. It makes the most sense to look at sales to gauge the success of an account, not click-through rates or traffic. Pure Visibility sets up campaign tracking and will go further to help your company manage customer leads through SalesForce.

Google has free tracking scripts from Google Adwords or Yahoo! Search Engine Marketing and/or by installing Google Analytics, Network Handlers will make it possible for your company to see the value of your pay per click advertising, and conceivably other sources of online advertising. You will be able to track the cost of advertising and the value returned as a result of your advertising dollars. You will be able to see progress in your campaigns month after month and be able to track changes made in the ad creative and adwords.

Return on investment (ROI) is a good measure for success, Advertisers that are looking to pay only for specific actions, there are two options: CPL advertising (or online lead generation) and CPA advertising (affiliate marketing).

In CPA campaigns, the advertiser typically pays for a completed sale involving a credit card transaction. CPA is all about 'now' — it focuses on driving consumers to buy at that exact moment. If a visitor to the website doesn't buy anything, there's no easy way to remarket to them.

Contact us using our online form or call us to discuss how we can make your campaigns more profitable, (863) 688-2600     .